Simplify and let the product sell itself. We took what Neiman Marcus was known for – bold and beautiful merchandise – and transferred it into a seamless web experience. We wanted Neiman’s loyal customer base to have the same shopping experience online that they would expect in stores. Open layouts, simplified taxonomy, faceted navigation, and customer assistance improved the online shopping experience for Neiman’s extremely loyal customers.
Our assignment was to design a smartphone concept that sets the expectation of Lincoln ownership and helps deﬁne new expectations for luxury ownership generally. It must be a more modern, intimate way for Lincoln owners to interact with what the brand oﬀers – be it from the vehicle, the dealer, the manufacturer, or otherwise.
At MapMyFitness we were given an opportunity to work along side Under Armour to create the experience for their upcoming campaign. "I will what I want". A celebration as a woman athlete. With our app driving the daily workout data, we created one place for you to see all your activity and that of who inspires you. This allowed you to track you progress and easily get inspiration and tips from real Under Armour athletes.
In need of a refresh, Southwest gave us the challenge of a redesign, but only the homepage widget. Taking the approach of mobile first, we wanted to make the widget work as hard as it could. One design, leveraged in two places. This allows the user to make a seemless transition whether its booking a flight or checking in.
A complete re-imagination of Samsung.com's shopping experience. Tasked with creating the most immersive, easy and beautiful shopping experience on Hybris. Working closely with Hybris experts on our team, we stretched the limits as far as we could to achieve the best outcome.
A 360° redesign of Delta.com, complete with a new suite of digital tools that make the travel experience smarter. We kept our primary focus on the shopping experience and rethought how users do everything from purchase a plane ticket to book a hotel or car to add extras like WiFi to their carts. We were responsible for making the shopping experience simple and beautiful.